Tea while jamming out
They would venture out to different parts of the country and find the up and coming trends. They would take all their finding and post it to their website which had fee based subscribers. These companies would take this info and use it for their upcoming promotions and products. This market research brings trends to market faster thus making them uncool even faster. Then they have to go out to find newer trends even quicker. Punk Attitude was another video segment that followed the “underground” cool. The bands featured appealed to an audience that felt they had a special connection with the music. Most of the Republic Tea bands eventually signed to large labels and “sold out” as the cool kids would say.
